

Who gets inducted and how?Ī: We're fortunate to have the most devoted fans in the business, whom we affectionally refer to as Cravers. Q: Tell us a little about the Cravers Hall of Fame. Today, White Castle prepares delicious sliders to satisfy any crave, from fish and chicken to veggie and The Impossible Slider. The hamburger slider has certainly stood the test of time, but customers' taste for smaller sandwiches has extended beyond our core beef slider. Slight changes were made through the years, like making the patties square to fit better on the grill and adding five holes so they could cook faster and absorb more flavor from the onions. That's how The Original Slider came to be.

What changes have been made to the burger over the years?Ī: In 1921, White Castle founder Billy Ingram and his partner, Walt Anderson, made a hamburger by pressing a beef meatball into a flat, circular patty on the grill. Q: The White Castle Burger has become iconic on the QSR landscape. In September 2020, we also launched our first national customer loyalty program, Craver Nation, which brings a host of new features and functionality to ordering online and in restaurants. Q: How much of a role does online ordering play in White Castle's operations?Ī: Online ordering was already on the rise pre-COVID-19, but the pandemic played a big hand in accelerating the adoption of placing food orders through or our smartphone app. But despite the growth, a couple of things haven't changed - we remain a family-owned business, now in our fourth generation of family leadership, that continues to serve the same iconic small, 100% beef square slider that fueled our success 100 years ago. One hundred years later, White Castle offers a complete lineup of delicious sliders and other fare through more than 360 restaurants in 14 states and a thriving retail division that enables us to reach consumers in all 50 states. Q: How has White Castle changed over the years?Ī: White Castle started in 1921 as a handful of small hamburger shops in Wichita, Kansas, serving 100% beef sliders, coffee, apple pie and coffee. While the company has grown to more than 360 restaurants in 14 states, it has remained a family-owned business.Īs today is National Fast Food Day, QSRweb reached out to Jamie Richardson, vice president at White Castle, via email to learn how the iconic brand celebrated its 100th birthday last spring and what sets the brand apart in a crowded field.
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